When he was still enrolled in Graduate School of Media and Governance at Keio University in Tokyo, Japan, Kent was involved in the development of Playstation 2 games at Sony Computer Entertainment Inc. (Now known as Sony Interactive Entertainment Inc.).
Kent joined Playstation’s business team in China right after graduation. For about 10 years he contributed to establishing business in Asian countries for Playstation.
He visited more than 100 Asian cities and 1000 game shops, through which he was able to listen to both dealers and customers voices directly. From the raw data gathered from the field, he made plans and executed them as part of their bottom-up marketing strategy.
Furthermore, Kent contributed to the development of Chinese digital content industry through communication with both Chinese and Taiwanese governments, and took part in establishing the foundation of today’s Chinese game console market. This was possible because he successfully acquired permission to sell game consoles within China, an activity that what was previously banned by its government.
After retiring from Sony in 2012, Kent spent some time wandering around Southeast Asian countries such as Indonesia, Cambodia, Myanmar, Vietnam, Thailand, Malaysia and Philippines as part of his independent game market research.